Choosing outdoor kit can feel overwhelming — especially when your adventures range from quick evening walks to multi-day treks or winter days high above the treeline. Fjällräven solves this with their Families: clear, functional product groups designed for different activities, climates and terrain.
From summer trails in Eryri to cold-weather expeditions abroad, the Fjällräven families make it easy to navigate the range and find gear that genuinely suits your needs. Below, we break down each Family — from technical trekking to everyday outdoor wear — so you can choose confidently before exploring the full collections online or in our Llanberis and Beddgelert shops.
Fjällräven Trekking Families
Keb
For technical trekking where freedom of movement and ventilation matter most. Keb uses hybrid fabrics to balance durability, performance and comfort — ideal for long days on mixed terrain.
Key traits: hybrid performance, mobility, ventilation.
Abisko
Lightweight, packable gear made for day hikes and cabin-to-cabin trekking in Scandinavia and beyond. Designed for fast, light, comfortable movement.
Key traits: lightweight, packable, breathable.
Singi
Born from 50+ years of Scandinavian trekking heritage. Rugged, reliable and built with versatile G-1000 fabrics, Singi suits classic long-distance trails and cool-weather outings.
Key traits: durability, traditional trekking style, G-1000 functionality.
Polar
Insulating, dependable gear for cold-climate adventures, backed by Fjällräven’s Down Promise for ethical sourcing.
Key traits: cold-weather reliability, high insulation.
Numbers
Premium materials and purposeful simplicity define this Family, developed for traditional trekking and bushcraft with minimal environmental impact.
Key traits: G-1000 durability, classic outdoor style, low-impact design.
Fjällräven Ski Touring & Snowboarding Family
Bergtagen
Designed for a life above the treeline. With unrestricted movement, high-performance materials and true mountain reliability, Bergtagen is built for ski touring, winter climbing and alpine-style missions.
Key traits: mountain durability, mobility, long-lasting performance.
Fjällräven Everyday Outdoor Families
Greenland
An iconic Fjällräven Family. Classic Scandinavian style paired with the adaptability of G-1000 fabric, inspired by the original Greenland Jacket from 1968.
Key traits: timeless outdoor style, everyday versatility, durability.
High Coast
Lightweight and simple designs made for warm-weather days outdoors. Great for summer walks, travel and active holidays.
Key traits: lightweight, packable, summer functionality.
Övik
Functional clothing for general outdoor life with classic Fjällräven styling. Just as capable on the trail as it is around town afterwards.
Key traits: versatile, classic style, G-1000 functionality.
Vardag
Simple, durable clothing for everyday outdoor living, made from robust materials like G-1000 Lite Stretch and organic cotton — all featuring the retro 70s Fjällräven logo.
Key traits: durability, simplicity, everyday comfort.
Kånken
The world-famous Family featuring durable, functional packs and accessories with instantly recognisable design. Built for daily use, school, commuting and light outdoor activities.
Key traits: iconic design, everyday practicality.
Travel
Light, practical clothing and travel-ready packs designed to organise gear easily and perform well in warmer climates.
Key traits: lightweight, versatile, travel-functional.
Fjällräven Hunting Families
Sörmland
Classic, versatile hunting garments with reliable functionality for peaceful days in the forest or long waits on the land.
Key traits: classic cut, versatile, durable.
Värmland
Warm, robust clothing designed for long days when anything — or nothing — might happen. Built to keep you comfortable regardless of weather.
Key traits: warmth, durability, reliability.
Lappland
Developed for active hunting with hybrid materials that allow free movement and hold up under shifting conditions and higher pace.
Key traits: freedom of movement, hybrid materials, weather-resistant.
Fjällräven Biking Family
Hoja
A hybrid Family blending hiking and biking. Functional, durable and comfortable on the bike and in camp — ideal for multi-modal adventures.
Key traits: multifunctionality, mobility, saddle-to-table practicality.
Find Your Fjällräven Family
Whether you're preparing for a winter summit in Eryri, building a dependable travel kit, or simply looking for hard-wearing everyday outdoor wear, there’s a Fjällräven Family designed exactly for that purpose.
Explore the full Families below, or visit us in Llanberis or Beddgelert for tailored advice rooted in real UK mountain experience.