Thinking of investing in outdoor gear that’s built to last and gentle on the planet? Here’s the lowdown on Fjällräven’s sustainable materials, ethical practices, and eco-friendly credentials.
🌱 Is Fjällräven Eco-Friendly?
Short answer? Yes, very.
Fjällräven has long been a leader in sustainability within the outdoor industry. Founded in Sweden, this iconic brand goes well beyond greenwashing by integrating eco-conscious principles into every stitch, zip, and seam.
Here’s how they walk the talk:
- ♻️ Recycled & organic materials: From recycled polyester to organic cotton and wool, Fjällräven prioritises low-impact materials.
- 🌿 Fluorocarbon-free water repellents: Instead of using harmful PFCs, they’ve developed alternatives that are safer for both you and the environment.
- 💼 Durability over disposability: Their products are made to last for decades—not just seasons—helping reduce the cycle of fast fashion.
- ♻️ Circular thinking: They’ve introduced products like the Re-Kånken, made entirely from recycled plastic bottles. Nice.
Fjällräven’s focus on long-lasting design means fewer items in landfill and more time on the trail.
🧵 Where is Fjällräven Made?
Although Fjällräven is as Swedish as ABBA and fika, its products are made around the world in carefully selected factories.
Key manufacturing countries include:
- 🇻🇳 Vietnam
- 🇨🇳 China
- 🇪🇪 Estonia
- 🇱🇹 Lithuania
While production is international, Fjällräven maintains a rigorous standard for environmental performance and ethical working conditions across all facilities. They’re refreshingly transparent too—you can view their full supplier list on their website.
🧥 What is Fjällräven G-1000 Fabric?
The secret sauce behind many of Fjällräven’s best-known products is their signature G-1000 fabric. It’s not just a material; it’s a performance system.
G-1000 is:
- A blend of 65% polyester and 35% cotton
- Densely woven for durability, breathability and wind resistance
- Treatable with Greenland Wax to add water resistance
There are several variations of G-1000 tailored to different adventures:
| Variant | Features |
|---|---|
| G-1000 Original | Versatile, all-round performance |
| G-1000 Lite | Lighter weight for warmer climates |
| G-1000 HeavyDuty | Ultra-tough for rugged use |
| G-1000 Silent | Brushed for quiet movement (ideal for wildlife watching or hunting) |
Whether you’re hiking in the Cairngorms or walking the dog on a drizzly Tuesday, G-1000 is tough enough to handle it.
🤝 Are Fjällräven Jackets Ethical?
Absolutely—and that goes beyond just ticking boxes.
Fjällräven’s ethical highlights include:
- 🦆 100% traceable down through the Down Promise, ensuring no live-plucking or force-feeding.
- 🧵 Fair labour practices, supported by third-party audits and long-term relationships with suppliers.
- 🐑 Animal welfare: No real fur is used, and leather is sourced as a by-product from the food industry.
- 🌍 Global standards compliance: Fjällräven is part of the Fair Labor Association and aligns with UN Global Compact principles.
Their jackets don’t just keep you warm—they also keep your conscience clear.
🌍 Final Thoughts
Fjällräven is one of those rare outdoor brands where durability, ethical sourcing, and environmental responsibility are stitched into the DNA of every product. From their iconic G-1000 jackets to recycled backpacks, it’s clear they’re in it for the long haul—just like you.
If you’re investing in gear that respects both people and planet, Fjällräven is a smart, sustainable choice.
🛒 Explore the full range of Fjällräven gear at Crib Goch Outdoor and start your next adventure the ethical way.
